Vital Pay brand and assets

Use the Vital Pay brand the right way.

Logos, colours and simple rules for developers, integration partners and white-label partners who show Vital Pay in their product, their documents or their marketing.

Download the full kit (ZIP) BY KMG Vital Links

The marks

The icon is a tick with a dot: payment confirmed. Use the lockup when there is room for the name and the icon alone when there is not.

Vital Pay icon
IconApp tiles, avatars, favicons.
PNGSVG
Vital Pay lockup for light backgrounds
Lockup, lightFor white and light backgrounds.
PNGSVG
Vital Pay lockup for dark backgrounds
Lockup, darkFor navy and dark backgrounds.
PNGSVG
Vital Pay one-colour icon, dark
One colour, darkWhen you cannot print colour.
PNG
Vital Pay one-colour icon, light
One colour, lightOne-colour use on dark backgrounds.
PNG

Colours

The marks carry their own colours. Use these for text and backgrounds around them.

Cobalt#2440FF

Deep#0E1C9E

Navy#0B1675

Cyan#5CE1FF

Mint#6FFFC8

Using the marks

Write the name as Vital Pay, two words. Say "Vital Pay by KMG Vital Links" the first time it appears on a page. Keep clear space of half the icon height on every side, and show the icon at 24 px or larger and the lockup at 96 px wide or larger.

    Do

  • Use the light lockup on light backgrounds and the dark lockup on navy or dark ones.
  • Keep the marks sharp. Use the SVG when you can.
  • Link "Powered by Vital Pay" to our developer page.

    Do not

  • Stretch, rotate, recolour or add shadows to the marks.
  • Redraw the icon or change the tick and the dot.
  • Place the marks on busy photos or low-contrast colours.
  • Write it as VitalPay, Vitalpay or VITAL PAY.

Powered by Vital Pay

If your product takes payments through Vital Pay you may show the lockup with "Powered by Vital Pay". Copy this to get started.

<a href="https://kmgvitallinks.co.uk/developers">
  <img src="https://kmgvitallinks.co.uk/brand/vital-pay/vital-pay-lockup-light.png"
       alt="Powered by Vital Pay" height="28">
</a>

White-label partners

On the Enterprise tier you launch under your own brand, and your customers see your name and your logo. Whether the Vital Pay mark stays on checkout and receipts is set in your partner agreement. If you need a version that is not in this kit, ask before you make your own.

Want to see how white label works? Read the white-label section on the developer page, or ask through the developer portal.

The parent brand

Vital Pay is part of KMG Vital Links. Where a product needs the parent, show it as the endorsement "BY KMG Vital Links" and use the logo below.

KMG Vital Links logo on dark
KMG Vital Links, whiteFor dark backgrounds.
PNG
KMG Vital Links logo
KMG Vital LinksFull colour.
PNG